Thursday, March 13, 2014

Fast Food Nation "Chapter 1: The Founding Fathers"

  1917 Sandusky Ohio, one of the fast food pioneers was born his name was Carl N. Karcher.Writer Eric Schlosser writes clearly about the meager upbringings to the rise and fall of this entrepreneur. In chapter one "The Founding Fathers" Schlosser gives us a in depth look at the early and humble beginnings of the fast food industry. Carl as well as other giants to name a few Richard and Maurice McDonald,Karl Sanders, and Glen W. Bell. are the architects of this type of enterprise. A good idea some hard work and maybe just maybe I too can just turn my family famous brownies into billions. Ha! yeah  right I like to joke around but seriously these guys fell into a series of events that led to the "progress" of this industry. From start to finish of the chapter it details how selling a few hot dogs on the side of the road can turn into a billion dollar industry now that is what this chapter is arguing.

  Anaheim California is were this chapter starts to run when Carl meets his wife marries her and then borrows $15 dollars from her to buy a hot dog cart ha!. "I'm on my way" Carl states and the dream begins. I really do admire the mans perseverance and quite honestly I think his intentions was to build something from nothing in a honest fashion. Between the 1920's and 1940 the population nearly tripled and the automobile industry boomed. They basically were rolling in from all over the place to find a new life out west. Around this time the nations car culture reached its height according to Schlosser in southern California. The first motels and drive in banks are made. This statement was funny "People with cars are so lazy they don't want to get out of there cars to eat!". The government spent nearly 20billion in California alone. New roads and interstates are built and the birth of drive-in restaurants are made. By the end of the 1940's the McDonald brothers were tired of the drive in business. They shortened there menus bought bigger grills and set up the restaurant like a factory. No more glassware and the workers worked individual stations. The made the the golden arches the sign seen around the world today as McDonalds signature logo. This style of restaurant was now the model of most fast food industries from then on.

 The the main argument behind chapter one is progress in this world or industry as it is known today. At the end of this chapter Schlosser meets karl and talks with him about his life. They drive threw Karls old town and when asked if he was sad and missed old Aneheim he replied " No, he couldn't be happier". He had come from the rural countryside without most of the technological advances we have today. Karl stated "No! I believe in progress".

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