Fast Food Nation "Chapter 2: Your Trusted Friends"

 The marketing strategies used by the pioneers of this industry are cunning and ingenuous. They would certainly seem like trusted friends I mean why wouldn't they. They use many different avenues to bring in a variety of customers. You may be asking right now why do they do this? It is because they know what we want. These giants of industry have infiltrated every aspect of our lives from children to grown ups from TV commercials to high schools our favorite movies and even places of recreation. If they are in all these parts of our lives why wouldn't they be our trusted friends. What Schlosser is letting us know in this chapter is the savvy and marketing used by the fast food industry and others alike. How they make sure these household names are ringing all over town.

 One of the marketing strategies used was appealing to the children. Through research and studies of "kid customers" getting through to the kids was huge. Not only did it show them how to nag but to nag there  parents into buying them the product they were trying to sell. A professor of marketing  James U. Mcneal at Texas a&m reveals theses styles of nags that raged from subtle to forceful on pg.44 of  Fast Food Nation. It served for parents as well by making them feel like they were being "good parents" by buying them the product.  Another marketing avenue they used was giving away toys with meals. In the chapter on pg.47 under perfect synergy states "But when it gets down to brass tacks, a Brandweek article on fast food notes, "the key to attracting kids is toys,toys,toys." Schlosser goes into how building playgrounds for children in theses restaurants and the cross-promotion ties between Hollywood and the fast food industry. He tells us how ad's for products are placed in our school systems. These marketing efforts are precisely executed through testing and research.

 Schossler paints a clear picture on how these industries are us and are ingrained in our culture since childhood. Through TV,ad placement,radio,film or any social media's of the time. It actually really reminds me of a movie I saw called "They Live". In this movie this guy finds a pair of sunglasses and puts them on and actually can see the true meaning of ad's we see at newsstands and the broadcasts on TV. The ad's would show a new car and when he put on the glasses the same add would  say "OBEY". My point to this is and Schossler argument in this chapter is when you read between the lines there is a lot of stuff we wouldn't normally see and sometimes it comes in the form of a Magazine add,TV commercial, or "Your Trusted Friends".